The Luupe
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6th January 2023
The Luupe | How Healthy Fast Casual Brands Are Visualizing Their Value(s)
When you imagine fast food, burgers, milkshakes, or anything deep-fried may be the first images to come to mind. Colorful salad concoctions, freshly pressed juice, and vegan-chicken burgers, on the other hand, might be the last thing you think about.
Eateries are using focused imagery and branding to show fast food as accessible, healthy, and cool.