The Luupe | Ten Unexpected Brand Collaborations That Made Us Say "What? Yes!"

Velveeta Cheese and nail polish. Oscar Mayer and skincare. You're not alone if you’re scratching your head over these peculiar pairings. It’s now incredibly common to see two very different brands coupling up and working together. But, as unexpected as these collaborations might be, the marriage of two creative powerhouses can lead to the most innovative, inspiring, and original products – sometimes with an angle for social good.

Why Community is a Vital Part of Customer Success

Customer success drives any good SaaS business strategy. Customer success can lead to increased customer satisfaction, decreased customer churn, and increased customer lifetime value. However, customer success managers have a long way to go before they can reach those milestones. From improving product adoption to facilitating customer support, CS managers have plenty on their to-do lists. But what if there was a way to make the role of the CS manager even more efficient?

How to Use TikTok Hashtags to Expand Your Brand’s Reach

When TikTok was launched in 2017, it started as an app for Gen Z. However, the app’s allure soon grabbed the attention of all age groups, and attracts about eight new users each second. The entertainment app has been downloaded more than two billion times in more than 200 countries. Attempting to stand out can be daunting for the average brand and small business. But the good news is that anyone can make a splash on TikTok.